Innovating Channel GTM Strategies Across a Booming IT Market Landscape
Explore Strategic Market Entry Insights and Real-Life Success Stories
Backed by Regional Expertise and Data-Driven Solutions
As of 2024, technology spending in the Asia-Pacific region is experiencing robust growth. According to Forrester's Asia Pacific Tech Market Forecast, 2023 To 2027, the region's tech spending is projected to grow at a compounded annual growth rate (CAGR) of 6.4% to 7.4% from 2024 to 2027, reaching approximately US$876 billion by 2027. In 2024, specific countries within the region are expected to see varying growth rates in tech spending:
Australia
An anticipated growth of 4%, bringing tech spending to nearly A$73.5 billion (approximately US$49 billion).
China
Projected growth of 7.2%, with tech spending reaching ¥1,847 billion (approximately US$261.9 billion).
India
Expected to see a significant increase of 10.8%, totaling ₹4,492 billion (approximately US$54.5 billion).
Singapore
Forecasted growth of 5.6%, with tech spending reaching S$24.2 billion (approximately US$18 billion).
Rest of Southeast Asia: Collectively, countries like Indonesia, Malaysia, the Philippines, Thailand, Taiwan, and Vietnam are expected to experience an 8.1% growth, totaling US$74 billion in tech spending. These projections underscore the region's commitment to technological advancement and digital transformation across various sectors.
Channel Sales World has been setting up and managing high growth IT businesses across Asia since 1993. Having the right team, partners and expertise is the difference between success and failure. We have a proven track record of designing, building and executing a scalable strategies across the region with the biggest IT vendors in the world.
- Design a new market entry strategy for the Asia Pacific region and leverage our local consultants to build the business from scratch.
- Supplement an existing team by targeting high growth sub regions which require experienced, proven leadership.
- Transform an existing business by bringing in proven leaders to improve the overall business results.
Case Study
Why American IT Companies Should Focus on the Asia Pacific Region for Growth?
As the fastest-growing region for IT spending, the Asia-Pacific region offers unmatched growth opportunities for American IT companies, with a market valued at USD 1.5 trillion and growing at an annual rate of 8%. As a hub of rapid digital transformation, most IT spending flows through established channel ecosystems, making local expertise crucial for accelerating market presence. This rapidly growing region is essential for sustainable growth and profitability.
- Had the wrong channel and no GTM strategy in place
- Recruited, enabled, and launched the right channel ecosystem for record, scalable growth
- Focused on the major markts which had the greatest impact
- Made the Asia Pacific region the fastest growing region in the world and #1 in performance against quota for the past 2 years
Channel Sales professionals require world-class training in an industry that is changing rapidly. We have trained more people, in multiple languages, than any other company in the world.
Our Training Services
Instructor Led Training
Ready to take your Channel Sales to the next level in a subscription economy? Transform your sales team's ability to successfully bring your new products to market and form the RIGHT partner ecosystems which can sell and support your solutions with Channel Sales World. We have been designing and delivering custom corporate Channel Sales training solutions globally since 2002 for the world's largest companies. Contact us today to discuss how we can design a world-class blended learning solution to meet your global needs.
Partner Transformation Training
Channel Sales World provides a wide range of award-winning Partner Transformation training classes to provide all the competencies and tools required to "change the conversation" with your partner executives and teach them how to transform their business to maximize profitability in an ever-changing market based on a proven business transformation methodology. Contact us to discuss your specific needs in more detail so we can customize a one day or two-day class for you.
Keynote Speaking
Channel Sales World industry thought leaders regularly speak at Partner conferences or sales kick-off meetings. We deliver market insights and best practice strategies to help your team (or partner ecosystem) achieve the lofty goals you have set for the new year. Common topics we are asked to speak about are as follows:
- Channel Sales strategy in a subscription economy and AI world
- Industry trends impacting the Channel Sales and how you can maximize growth, scale and profitability
- Embracing partner transformation and becoming a Trusted Business Advisor
- What does the subscription economy mean for your Channel Sales strategy and your partner's profitability?
- Impacts of the AI revolution on your channel ecosystem